please select your preferred language
English
English
Deutsch
简体中文
Türkçe
Español
日本語
한국어
繁體中文
Bahasa Indonesia
please select your preferred language
Since 1992, Lenzing has nurtured the TENCEL™ brand to become the pioneer and advocate of sustainable fashion and home textiles through innovation and commitment to sustainability, redefining what it means to “feel good”. Lenzing is strict about protecting our trademarks, to ensure that customers and consumers around the world who look for our fibers in products can continue to trust in our brands.
What is TENCEL™ ?
TENCEL™ is a trademark of Lenzing AG, for a brand of cellulosic fibers that are ingredients in fashion and home textile products. It is not a type of fiber or generic material, as only fibers made by Lenzing may be branded as TENCEL™ fibers. To use the TENCEL™ trademark and brand assets, you will need to apply for a license.
apply for a license on E-Branding Service
Apart from its significant comfort and functional characteristics, TENCEL™ unveils a new standard of conscious fashion and interiors. TENCEL™ fibers are derived from wood that is sourced from sustainably managed forests meeting FSC® and PEFC standards, produced using processes that are highly resource-efficient and has reduced impact on the environment, and are biodegradable at the end of their life cycle as certified by TÜV Austria.
These standards are stringently enforced and monitored by Lenzing, delivering our promise to consumers and customers worldwide to bring the “feel good” factor to your fabrics and garments. Consumers actively seek products containing TENCEL™ fibers because of the values our brand stands for, which is why we diligently protect our trademarks and brand assets.
Learn more about how our TENCEL™ fibers contribute to a more sustainable fashion and home textiles industry.
The TENCEL™ brand enjoys high customer and consumer confidence in ingredient authenticity thanks to a comprehensive verification, certification, and licensing system.
Authentic TENCEL™ fibers can be verified in the value chain through Lenzing testing, which protects customers who properly leverage the TENCEL™ trademark through certification and licensing, while enabling us to detect and enforce against infringements in the market.
Discover how the verification of authentic TENCEL™ fibers help drive supply chain transparency.
fiber identification system
At Lenzing, we are serious about the protection of our brands. Supported by a verification system, Lenzing proactively detects and enforces against infringements in the market. Our fiber identification technology enables Lenzing to conduct garment and product tests regularly to verify if the end products contain TENCEL™ fibers. Once fake products or trademark infringements are identified, we swiftly take legal action.
Our certification and licensing system is therefore vital for supporting our valuable customers, enabling you to fully benefit from using our fiber products by using the TENCEL™ trademark with Lenzing’s endorsement.
As TENCEL™ is a well-recognized and popular brand, incorrectly using the trademark or brand assets – or not using them at all – may actually hurt your brand. For example, misusing the trademark may give the impression that your product is counterfeit, while not using it means it is more difficult for you to reach consumers looking for the TENCEL™ brand.
However, once you obtain the appropriate licenses (after successful application), you will gain access to a range of materials that guides you through how to properly use the TENCEL™ trademark and assets.
Lenzing provides all the necessary support for our partners to use our trademarks with a license and in the correct way. Please always reach out to Lenzing for assistance. In cases of trademark infringements, Lenzing will take legal action without hesitation to protect our brands.
Here are some basic rules that must be followed when using the TENCEL™ trademark:
The trademark should always be written in all capital letters and followed by the trademark symbol, i.e., TENCEL™.
Only use the trademark to refer to the brand itself, e.g., contains TENCEL™ branded fibers.
Do not use the trademark as a description for a product, e.g., TENCEL™ shirt, or for other generic materials, e.g., TENCEL™ cotton.
When using the TENCEL™ logo, use the logo as given, and do not make any changes.
You should always refer to the Branding Guidelines for Licensees for detailed guidance. You are also required to submit your materials for approval to avoid accidental misuse of the trademark and assets, which may harm both the TENCEL™ brand and your own.
Our online tutorial will guide you through using the TENCEL™ trademark correctly.
watch tutorialIt only takes 3 simple steps to get started on marketing your brand or products together with the TENCEL™ trademark.
The E-Branding Service provides a one-stop solution that supports all partners throughout the value chain. Assistance and guidance are also always available from your local team.
You can apply for appropriate licenses, with Lenzing Certifications if required, depending on your product and marketing needs.
You will be granted access to the TENCEL™ brand assets upon successful application. If applicable, you may also receive swing tickets or other materials to support your promotions.
The E-Branding Service provides a one-stop solution that supports all partners throughout the value chain. Assistance and guidance are also always available from your local team.
You can apply for appropriate licenses, with Lenzing Certifications if required, depending on your product and marketing needs.
You will be granted access to the TENCEL™ brand assets upon successful application. If applicable, you may also receive swing tickets or other materials to support your promotions.
Our localized licensing teams are always on hand to guide you through the licensing registration process and answer any related questions you might have.
Apply for a license now. Register for the E-Branding Service.
apply for a license on E-Branding Service
