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LENZING Fibers
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trends summer 2010
Trends Spring Summer 2010
Optimistic Future
Tones deriving from Plants, Minerals,Vegetables and Dirt are creating a unique beauty.We’ll find unnatural looking colors created from natural dye developments such as “baby indigo” and “madder red”. Colors take on fantastic high shine, super gloss lacquer and patents for pale and earth tones. Colors become more saturated with a clean impact for maximum contrasts and filled tones. Contrast can be wild and furious, stark or slight. Statement: bright colours for ‘one colour’ styling. Brights are filled with light.
Bright deep darks can deceive the eye. Urban concrete tones become new neutrals raw and textured layers. Textiles are developed into still more diversity and specified by the end use of them. Blends are becoming more sophisticated: cellulose fibers will – along with being on their own and with stretch blends - be blended with wool (which has finally been recognized for summer-use) silk, linen and ramie.Along with this classic way of ‘textile-thinking’ many more will be explored and lead into really new approaches of thinking and production embracing the consumer as part of the creation process.The performance of the fabric is the key word in terms of function - breathability, absorbability, temperature adjustment etc. - maintenance – cleaning (green laundry), shape steadfast – and durability, just to mention a few parameters. Just as yarns will be still finer and have more refined performance properties thanks to developing of spinning processes, finishing is still growing in importance and processes are refined and improved, new techniques invented. The overall question of interest in the textile production is how to take care of our environment: Ecological is no longer just a fashion word!
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MODERNIST EARTH
 The synergism of Earth / Concrete /Vegetation / Mineral.
Imperfect and unique beauty of the invincible nature.The intelligence of reflective and uncomplicated qualities. Choices are serene. Unnatural looking colors from natural dye developments such as mud and “baby indigo”. Surfaces are sublimely texturized inspired of the immense inspiration of nature.All textured elaborations are welcomed.The honesty of the materials, skin-loving fibers to be trusted – because we deserve it!
VISIONARY
Exotic. Rich.Tribal. Artistic.
Colors are abstracted from nature. Tones that contrast with urban aesthetics. All that embellish - jaquard, embroidery - interacting with grainy matt woven fabrics.
Colors and ornaments inspired by dynamic culture clashing. African, native american and urban folklore mixed in a visionary vortex.´Textile to be mixed, clashed and
revisited in a blur culture connotation – a mirror of our world!
OBSESSION
Mysterious. Cutting edge. Luxurious. Futuristic. Lunar. Mercurial. Academic. Light enhanced, reflective. Glazed surfaces bestow bright deepness to the colours. Understated and confident luxury. Obsessive research for textiles. Drape. Smooth.Wrap. Mellifluous. Almost excessive sophistication - the perfection of air!
ANIMATE
Intense techno colours express happiness and life. White light and whited brights. Full tones glowing on saturated materials. Transparency – batiste and organza feelings - gives light to the colours. Easy, pure surfaces that allow the play of prints and applications of entertaining elements - towards a convincing and joyful future!
TRACE
Textured layers becomes seductive and tempting. Materials are solid and classic, constructions fitted, qualities and beauty - as once upon a time!
Precision of the embellishments of the past.
Powdered tones filtered through aging but not shabby!
Contrasts are subtle and minimized.
Sensing the past that has absorbed the coulors.
WOMENSWEAR
MENSWEAR
LINGERIE
Bitte beachten: Farbwiedergabe beeinträchtigt durch Ausdruck. Für nachträgliche Änderungen verwenden Sie bitte das entsprechende Farbsystem.
Please note: Color rendition impaired due to printing. For subsequent adjustments please use the corresponding color system.
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Press releases
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September 24, 2008
For Lenzing 2008 is the Modal year of innovation. After presenting MicroModal® AIR in the spring of this year, another innovative Modal variant is now being launched on the market – ProModal®. Once again Lenzing is demonstrating its leading innovative power.
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August 25, 2008
Against the background of continued high energy, raw material and chemical costs Lenzing Group sees itself forced to raise the fiber prices in the fourth quarter of 2008.
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