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Trends Winter 2009/2010
Trends Winter 2009/2010
The colours of AutumnWinter 2009-2010
offer a wide range of neutral greys and warm reds embracing the interval of vivid colours. Materials and fabric structures – weaves, knits, non-wovens and embossed printing techniques - will interrelate with the colours; from time to time in the reliable way you expect, sometimes in an unpredictable way that will add a second layer to the discovery of the textile and the garment. We have highlighted the colours we have judged to be in fashion for AW 09-10 through the following five atmospheres: 
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UMBRA
is the feeling of a slightly hesitant moment, the shift of light between day and night, the suspended flash between past and future – likewise the colour range: it’s strong and daring. The hushed neutrals complement the saturated colours going from orange and red to intense brown. Glowing wraps and ornamental details makes a rich semblance, which is to be emphasized by stunning techniques such as embossed printing.
FLAIR
is the grown-up approach. It is characterized by long time established values - NB! no retro hunch - re-thought in a modern context for a modern
life style. This attitude is aiming for the peak: classic colours, which become freshly appealing in the way they are arranged. The materials applied - classics re-viewed and sophisticated moderns - only the most excellent - will add to the resourcefull feeling.
HYBRID
is unpredictable! Where things are not what they seem to be. Effects are mixed and dissolved and re-arranged in new surprising constellations.
Equal to the range of colours simply covering the warm, red spectrum. Surfaces are more important than the material on which the play unfolds. Dye- and printing techniques uncommon for winter materials are to be explored for this autumn / winter season. Shiny aspects - not metal - are welcomed.
MELODRAMA
is the meeting between washy colours and firm dark and medium greys, the gentle contrast in the beauty of nature where the span goes from almost non-exiting neutrals to strong and full darks, a span as dramatic as the nature itself. The melodrama is accentuated by the fabrics: fluid ><compact
OXYGENATED:
the active story. Inevitable because it focuses on what’s necessary for our lives. It’s surrounded by an aura of future beauty: clean and sparkling. It emits energy and humble will. The fabric range will embrace all complex modern conquests: smart fabrics, nano textiles, shape-memory fibers, etc. Never compromising quality and demand for wellbeing, or request from the milieu.
Bitte beachten: Farbwiedergabe beeinträchtigt durch Ausdruck. Für nachträgliche Änderungen verwenden Sie bitte das entsprechende Farbsystem.
Please note: Color rendition impaired due to printing. For subsequent adjustments please use the corresponding color system.
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Press releases
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September 24, 2008
For Lenzing 2008 is the Modal year of innovation. After presenting MicroModal® AIR in the spring of this year, another innovative Modal variant is now being launched on the market – ProModal®. Once again Lenzing is demonstrating its leading innovative power.
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August 25, 2008
Against the background of continued high energy, raw material and chemical costs Lenzing Group sees itself forced to raise the fiber prices in the fourth quarter of 2008.
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