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Botanic Symposium, New York (US)

14.07.2008 - 14.07.2008

Monday, July 14th
Moderator: Karla Magruder, President Fabrikology

1 PM // LOHAS Consumers and Sustainable Apparel:
“I eat it, I clean with it – now do I have to wear it too?”
SPEAKER: Ellen Karp, President and Founder, Anerca
LOHAS, Lifestyles of Health & Sustainability, consumers make conscious and informed decisions about
products and services that have a positive impact on their personal and vitality. Is this a trend, a passing
fancy or a paradigm shift?

2 PM // Fiber Life Cycle Analysis Study
SPEAKER: Li Shen, University of Utrecht, Department of Science Technology and Society,
Netherlands
Video presentation regarding the production of textile materials which have undergone dramatic changes
in the last century. After the video presentation a telephone conference will give you the opportunity to
have your questiones answered by Ms. Shen.

3 PM // Green Marketing: Pathway to Innovation, Growth, and Brand Equity
SPEAKER: Jacquelyn Ottman, President, J Ottman Group
Learn Ottman’s “Rules of Green Marketing” and profile of the green consumer.

4 PM // ECO - Beyond Organic Cotton
SPEAKERS:
Michael Kininmonth, Sustainability Project Manager, Lenzing AG
Ria Stern, Global Marketing Director, Hyosung
Jim Ciccone, Marketing Director, Wellman Inc
Learn from the experts about sustainable fibers, recycled fibers and technological improvements in
spandex.

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