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Lenzing reinforces its market activities in India
24.11.2005
Since the 1970’s exports of textiles have increased 270 times in India. Reputed brands such as Gap, Banana Republic, Nike, Liz Clairborne and many more, have already established sourcing offices in India and use the traditional Indian textile market to produce their goods. “Thus it makes sense that Lenzing should follow suit and do the same as its customers – since many of the brand manufacturers are already indirectly our customers - whilst at the same time ensuring the optimum supply of the textile chain with fibres to Indian producers”, Thomas Fahnemann argues. Another reason why it might be a good idea to look favourably on an Indian base is the forecasted two-digit economic growth for India, the constant growth in the population and the constant increase in family incomes. This development will raise the future textile consumption per capita, and thus the consumption of fibers within India, transforming the latter into an interesting sales market for fibers from Lenzing.
More Marketing
To be able to satisfy the requirements of the Indian market, Lenzing is stepping up its activities in India. These activities comprise events such as the Lenzing Fiber Movement which will take place on 24 Novemebr. This exceptional show will symbolise the fiber characteristics of Lenzing Modal® and TENCEL®. Lenzing Modal® is depicted as the softest and supplest fiber and TENCEL® as the high-performance fiber for a wide range of applications.
Moreover the opening of a Lenzing office in Mumbai in the first half of 2006 highlights the importance of the Indian market for Lenzing. A team of technicians and marketing experts will offer rapid and direct support with the processing and marketing of Lenzing fibres to Indian customers on the site.
Lenzing Modal® - a success in a wide range of different products
Lenzing has been active in India for several years and has already conquered the market for Lenzing fibers with the help of Stuti Exports Pvt. Ltd.. Lenzing Modal® has been embraced by the Indian textile industry as an interesting alternative to cotton. Fabrics in blends with cotton and in 100% form are used in home textiles and clothing. A blend of Lenzing Modal® and silk was developed specially for the Indian market. This fabric is used in saris and conveys a brilliant sheen and unbeatable softness on the fabrics.
Mr. Thomas Fahnemann
Chairman
Mr. Friedrich Weninger
Business Unit Textile Fibers
Mr. Pradeep Roongta
Stuti Exports Pvt. Ltd
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